The film is built around a single tension: urban explorer meets crossover. The Model 3 and Model Y are not placed in Morocco for aesthetic contrast alone; they are active in it, moving through tight medina alleyways that test agility, then opening up across Agafay’s uneven terrain to demonstrate range and composure. The two environments are chosen deliberately, each amplifying a different facet of Tesla’s electric technology.

Coordinating across such contrasting locations required precise planning. Filming within the medina involved careful permit management, controlled vehicle movement, and close coordination with local authorities and residents. In Agafay, the production team operated away from urban infrastructure while maintaining full technical efficiency and cinematic standards throughout.

To support the Director of Photography’s creative vision, we provided film equipment and a skilled local camera crew, working closely on set to ensure consistent execution across both locations.

For the film’s dynamic driving sequences, we implemented extensive car rigging solutions, enabling stable, high-impact tracking shots in both the tight urban lanes of the medina and the open terrain of Agafay. The rigging approach was designed to be cost-effective without compromising the cinematic quality of each shot.