Tangier was the location for Boden’s latest collection shoot. The brief called for real streets, authentic texture, and a city that could hold its own against the clothes, and Tangier delivered. Cobalt-tiled walls, narrow medina alleys, and the particular quality of northern Moroccan light gave the campaign exactly the lived-in, effortless feel the collection was built around.

Our team handled full  production in collaboration with Baker & Co Productions. From scouting the right corners of the medina to securing permits and managing crew across a multi-day street shoot.