Tesla – Commercial Shoot
To mark its official arrival in Morocco, Tesla chose to go beyond a conventional commercial announcement. The launch of the Model 3 and Model Y was introduced through a promotional film shot entirely in Morocco, positioning the brand within the country’s cultural and natural landscape.
The objective was clear: introduce Tesla to the African continent with a strong visual statement reflecting performance, innovation, and adaptability.
The film opens in the heart of Marrakech, where the electric vehicles navigate the narrow lanes of the medina. Framed by ancient ramparts and traditional architecture, the cars move seamlessly through the medina’s alleyways, demonstrating their agility in dense urban environments. The narrative then shifts south, transitioning from the historic textures of the city to the vast open spaces of the Moroccan Sahara.
In the desert, the visuals take on a grand, cinematic scale. The Model 3 and Model Y traverse dunes and open tracks under expansive skies, a powerful visual metaphor for endurance and reliability. This deliberate contrast between cultural heritage and dramatic natural scenery highlights the adaptability and performance of Tesla’s electric technology.
Coordinating shoots across such diverse environments required precise logistical planning. Filming in the medina required careful permit management, controlled vehicle movement, and close coordination with local authorities and residents. In remote desert areas, the production team operated far from urban infrastructure while maintaining full technical efficiency and cinematic standards.
To support the creative vision, we provided film equipment and a skilled local camera crew, working closely with the Director of Photography and assisting on set to ensure efficient execution across all locations.
For dynamic driving sequences, we implemented extensive and cost-effective car rigging solutions, enabling stable, high-impact tracking shots while maintaining flexibility in both tight urban streets and open desert terrain.
The finished film bridges tradition and innovation. By placing Tesla vehicles within settings that reflect both Morocco’s rich history and bold natural beauty, the campaign visually demonstrates the adaptability of Tesla’s models in real-world conditions. It is not simply a launch film, but a narrative about connection, between modern mobility and the diverse landscapes of Morocco.
Credits
Client: Tesla
Production: Ozz Films
Services: production coordination, location management, filming permits
Location: Marrakech, Merzouga
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