For the Italian artist Emma and her project ‘Stupida Allegria’, obtaining the CCM film permit was essential, the heart of our creative process revolved around the location scouting, forming the core foundation on which the entire video clip was built. We proposed mixes of contemporary and ancient architectural influences from specific riads in Marrakech, which feature heavy contrasts that divert slightly from the traditional Moroccan city look. A strong message is conveyed thanks to a strong cast of featured extras.